Why to sell appetizers
Dining Experience Lectures
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2m 40s
KEY POINTS
Reasons I want every table to get an appetizer:
It's a quick way to get the table temporarily situated - especially if I'm too busy to take orders and/ or kitchen is backed up.
Puts guests more at ease while waiting to order/ receive their entrees.
Increase sales at the table (which will most often determine the amount I receive in way of tip).
If my guests order an appetizer the same time that I take drink orders, I take the order, but I want to make sure they have something (could be waters) to drink before dropping appetizer.
I typically ask about appetizers after I drop their drinks.
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How to sell appetizers
KEY POINTS
When asking about appetizers, I ask if they'd like me to get them a specific item (or two).
I ask guests if they would like an 'appetizer' because:
'Appetizer' is an undefined, vague label that holds no inherent appeal.
Calamari (for example) sounds more appetizing than the word appe... -
If they decline appetizer offer
KEY POINTS
If they reject my offer to get them an appetizer (and I don't have time to take entree orders), I tell them to take their time looking over the menu, and I'll be by shortly to discuss menu/ answer questions.
If they reject my offer to get them an appetizer (and I have time), I transi...
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Reading your table
KEY POINTS
Not every table will move through the dining experience at the same pace. Nor will each table want the same level of interaction. When can I start picking up on this?
When I first approach.When I drop the appetizer, this is another good opportunity to assess my table. What am I payi...
