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Why to sell appetizers

Dining Experience Lectures • 2m 40s

Up Next in Dining Experience Lectures

  • How to sell appetizers

    KEY POINTS

    When asking about appetizers, I ask if they'd like me to get them a specific item (or two).

    I ask guests if they would like an 'appetizer' because:
    'Appetizer' is an undefined, vague label that holds no inherent appeal.
    Calamari (for example) sounds more appetizing than the word appe...

  • If they decline appetizer offer

    KEY POINTS

    If they reject my offer to get them an appetizer (and I don't have time to take entree orders), I tell them to take their time looking over the menu, and I'll be by shortly to discuss menu/ answer questions.

    If they reject my offer to get them an appetizer (and I have time), I transi...

  • Reading your table

    KEY POINTS

    Not every table will move through the dining experience at the same pace. Nor will each table want the same level of interaction. When can I start picking up on this?
    When I first approach.

    When I drop the appetizer, this is another good opportunity to assess my table. What am I payi...